Strengthen
Reduce plausible alternatives or reinforce the bridge.
GMAT Verbal
Judge answer choices by whether they make an argument conclusion more or less likely through the underlying assumption.
Core idea
A strengthen answer supports the missing link; a weaken answer damages it or provides a competing explanation.
Strengthen
Useful answers can add a missing link, support an assumption, or rule out an alternative explanation.
Weaken
Useful answers can attack the assumption, offer another cause, or show that the evidence is unreliable or incomplete.
Reduce plausible alternatives or reinforce the bridge.
Create a plausible alternative or break the bridge.
Trap
An answer can be true and on-topic yet fail because it leaves the evidence-to-conclusion link unchanged.
Precision
The real test is logical effect. Reject an answer because it does not do the required job, not merely because it sounds strong.
Mini application
What kind of fact would weaken the claim?
Solution
For example, a major nearby competitor closing during the same period would create an alternative explanation.
Remember this
Strengthen makes the bridge more credible; weaken makes it less credible.
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